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THE MAKING OF ‘TRUMP’
Donald John Trump, born at Queens, New York on June 14th 1946, belongs to the third
generation of a family of businessmen. Trump’s immigrant grandfather built hotels for
miners, during theKlondike gold rush in Alaska. His early death caused Fred Trump (Fred),
Trump’s father, to enter business and support his family. Fred made his fortune by using
the subsidies provided by the government to build successful housing developments in
the 1940s and 1950s. Young Trump would assist his father in the business, early on, and
sources say that Trump inherited the knack of recognising a profitable deal fromhis father...
THE ‘TRUMP’WAY
Long-time observers and employees of Trump, credit his success partly to his negotiating
skills, his attention to detail and his ability to spot a good deal. Some opine that it is due to
his elephantine memory and thorough grasp of New York City’s detailed and complicated
zoning laws. Others like Percy Pyne, the CEO of Pyne Co. say that it is due to his selling
skills. Fortune reports a knowledgeable source saying, “Trump is a very good negotiator...
THE ART OF ‘SELF-PROMOTION’
In his bestseller, The Art of the Deal, Trump wrote, “If you don’t tell people about your
success, they probably won’t know about it.”20 The tabloids have chronicled Trump’s
social life, his idiosyncrasies (he is a germophobe), his connections to other celebrities and
quotes regularly, creating his image as a fashion-conscious, media-savvy, successful
business tycoon and one of the most recognised businessmen in the US...
THE WORTH OF THE ‘TRUMP’ BRAND
It is a widely held belief that Trump’s greatest asset is his name, the Trump brand, and he
uses it for getting huge advantages, like obtaining discounts from the suppliers. “What’s
your price? I hope that you’ll give me a discount. No.1, because I’m Trump.”29 In one
instance, developers paid Trump $5 million in licencing fee for the right to name a Trump
Tower in Seoul, North Korea. “I own a lot of things that I don’t havemy name on...
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